UNIQLO And JW ANDERSON Launched A New Joint Series.

According to the world clothing shoes and hats net,

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The launch of the new joint series is officially launched at some designated stores and official flagship stores.

At present, some goods including scarves are out of stock.

At the same time, Shanghai Nanjing West Road flagship store, Beijing Sanlitun store, Shanghai Huaihai Middle Road flagship store has a large flow of people, and even has a long queue.

In September 21st, the number of pre sale articles pushed by UNIQLO WeChat public number also broke through 10W+, and fans wrote messages to call for their favorite designs.

As this UNIQLO chose to cooperate with JW ANDERSON

It has been considered one of the most innovative and forward-looking brands in London.

Its designer, JW ANDERSON, has won many British Fashion Designer Awards in 2012-2015 years with its bold creativity and graphic design.

In 2014, he was named the creative director of Spain's old Loewe, and is regarded as a hot talent in British fashion design in recent years.

In July 18, 2017, UNIQLO announced a new joint venture in London with the famous British fashion brand JW ANDERSON.

The 33 products of the joint series combine traditional British material and detail design with UNIQLO landmark tailoring.

It includes a herringbone overcoat, a naturally comfortable long staple cotton jacket and a beautiful worsted Merino knitted sweater.

Unlike in the past, a logo was specially designed for the joint venture. JW Anderson also used its classic logo directly in this season's UNIQLO cooperation series, including shirts, hem and padded bags and so on. The product also features JW ANDERSON features "anchor" Logo.

Many of the cross border funds with UNIQLO can see the shadow of JWA's own brand, but the price will be close to the people, and the price will be between 99-1299 yuan.

In this collaboration, JWA attached his humorous soul to the whole series.

JWA himself called this partnership with UNIQLO a "fashion democratization" plan that allows consumers around the world to buy unique styles of clothing.

"For me, the starting point of the collaborative series is because I believe in the popularity of fashion and hope that people of any age group can find what they want in this series.

So cooperation with UNIQLO will be very interesting, which means you can create a series of clothes that are suitable for everyone and personality. "

He added: "I think the common goal of UNIQLO and JW ANDERSON is to make some new products, which is very attractive to me.

The idea of simplicity and pursuit of essence is in line with modern fashion culture.

This can be reflected in culture, material, or profile, but the main idea is to create greater effects through subtraction.

Katsuda Yukihiro, senior vice president of UNIQLO fast marketing group and head of research and design center of UNIQLO, said: "this series reflects the common vision that UNIQLO wants to convey with elegance, simplicity, enduring comfort and individuality.

Most of the clothes we wear today are inspired by uniforms, uniforms and sportswear in England.

This time, we combine the vitality, creativity and traditional texture of JW ANDERSON with the comfort, fabric and practicality of UNIQLO, trying to make our closet always attractive.

In fact, this is not the first attempt by UNIQLO to cooperate with designers. As early as 2007, it began to test the cooperation of water designers and collaborated with Alexander Wang in 2008.

From 2009 to 2011, UNIQLO co operated with Jil Sander, which lasted for 5 seasons. In 2014 and 2015, it was named "Best of+J" to re sell some of its products.

In 2011, UNDERCOVER launched a series of "UU" including men's wear, women's wear and children's wear. In 2012, it also launched the autumn and winter series of T Down series with Theory founder Andrew Rosen.

Since 2013, UNIQLO has also reached a strategic cooperation with the New York Museum of modern art (MoMA) to sponsor free admission every Friday night.

After that, cooperation with Christophe Lemaire has led many people to change their traditional view of UNIQLO.

For UNIQLO, selecting and collaborated with designers is, on the one hand, enriching its brand image and, on the other hand, is in line with its broader development needs.

After all, UNIQLO now has over half of its sales contribution from the mainland. Besides the Chinese market, the European and American market is also the focus of its expansion.

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