Wenzhou Enterprises Attack High-End Market By International Platform

　　最新消息，意大利温商营销点有望于今年6月率先启动，十余家温企将借此平台紧贴国际市场、承揽高端订单业务。温州市展开后危机时代战略性布局，快速启动境外温商营销网络试点。而美国、土耳其等国温商营销点也正在积极筹备中，预计今年抱团开出三至五个营销点。

It is learnt that the pilot of overseas Wenshang marketing will give full play to the resource advantages of overseas Chinese and the platform role of overseas commodity cities, so as to expand the international market space by establishing regional sales headquarters, franchised stores or trade representative offices.

Launching the pilot of overseas Wen business marketing will help Wen enterprises open up a direct trade channel with the international market, and promote the pformation of the market in the city.

　　这些有望迅速铺开的全球温商营销试点犹如一座座“温州码头”，可令温州企业零距离接收国际潮流资讯，及时吸收前沿时尚文化，逐步将“温州制造”引上“温州创造”之路。此前，该市服装商会与香港制衣同业协进会曾达成合作，在香港设立温州服装办事处，已经收获不菲成果。

　　“意大利温商营销点主要以我市服装企业参与为主，目前正在办理有关手续，4月底商会将前往落实相关事宜，6月有望启动。美国温商营销点正在通过美中时装交流协会物色具体地址，可能选址纽约。土耳其温商营销点则正在积极谈判磋商之中。”温州市服装商会会长郑晨爱告诉记者，这些境外温商营销点将采用“境外交货、境外结算”的方式增加企业在当地国的贸易“粘性”，吸附更多国际订单资源。

　　温州市外经贸局携手该市服装商会，有意以服装业为切口率先启动境外温商营销网络试点工作，以吸引更多行业参与其中。据悉，今年温州市将继续加大对温企“走出去”的扶持力度，扶持资金从去年的600万元增至今年的1700万元，重点国际展会由去年10个增至30个，意味着参展企业所需的展位费、展品运输费等给予全额补助。

In close contact with the international market, Wenzhou enterprises also have more cutting edge information.

Recently, the Hongkong Trade Development Council (DDC) has visited Shen Jiayi, chairman of the group's golden egg group, which has attracted more than a dozen European and American brand acquisitions.

Pan Pingping, deputy director of the Municipal Bureau of foreign trade and economic cooperation, said: "the financial crisis has brought about the adjustment of the global industrial structure and the new division of labor. In the post crisis era, the advanced equipment, cutting-edge technology and brand value of the developed countries are looking for a way out, and our enterprises should seize this rare opportunity to realize their pformation."