Thinking Of Ice Volcano Eruption To Chinese Shoe Enterprises

　　在遥远的北大西洋岛国冰岛上，沉睡了200年的埃亚菲亚德拉火山突然爆发性喷发，影响的不只有欧洲航空业，还波及全球经济的各个领域，如与航空业有直接关联的旅游业遭受重创；远离冰岛的非洲国家肯尼亚因为鲜花不能运出，已造成大量鲜花产业工人失业。

China is also not immune - Xiamen's air traffic is poor, and stores sell salmon.

Under the mixture of volcanic ash, the loss of logistics industry in China and Europe is even greater.

Even more shocking to me, a shoe factory in Chengdu was also affected by the eruption of Iceland volcano.

Since the eruption of the volcano in the past week, the European aviation industry has been almost paralyzed, resulting in the failure of Italy's high-grade leather materials to arrive in Chengdu in a timely manner, making the raw materials for the production of high-end shoes mainly out of stock for a week.

Reflecting on what we are now making from "made in China" to "made in China", how can we rationally view "China's creation"?

The reason why Italy leather shoes are well known all over the world is not just the global leading edge of technology, environmental protection and so on. In fact, from the beginning of raw materials processing, high and new technologies continue to influence them. It is the idea that this innovative technology runs through all the time, making the shoes brand durable.

From the European anti-dumping and the international financial crisis, Chinese shoe enterprises have realized the need to get out of the embarrassment of "made in China", which is a great progress for Chinese shoe manufacturers.

Many enterprises have also realized that to overcome embarrassment and create their own national brands, the most important thing is to improve their capability of independent innovation.

But in what aspects and links to improve the capability of independent innovation, I am afraid many leaders of enterprises do not have a good location, or innovation does not occupy an important position in their consciousness.

Brand building is not a link to achieve innovation, but a long-term project.

It is obviously not enough to make efforts in manufacturing and processing links. We need to take a broad view of the whole situation and give every link of the industrial chain the concept of high technology and environmental protection.

If this can not be done, one day, the volcanic ash in Iceland is not simply the way to create the brand of a shoe company.

The volcanic ash in Iceland over Europe has been dispersed, flights in European countries have been restored, and raw materials in Italy have also resumed exports, but the impact of volcanic ash on Chinese manufacturing cannot be stopped.

While complaining about others and focusing solely on their own development, do we really care about the earth from which we live?

Green is not a slogan, nor a proof, nor a greedy request. Green is a contribution, a harmony between man and nature, and a commitment and spirit that starts from itself.