Ben Net Reporter: Household Clothing Market Research And Analysis

Recently, I visited various shopping centers to understand that the sudden fall of temperature has also led to the hot season for home furnishing clothes, and the major household clothes counters in our city are becoming more and more popular.

With the continuous improvement of consumers' demand for shopping, the comfortable and fashionable quality household clothing has already become the target of consumer shopping.

This also shows that the potential sector in home furnishing apparel industry has begun to emerge.

As the weather gets warmer and warmer, the home furnishing clothes counters in major shopping malls are becoming more and more popular.

Although many brands have just been listed, the intensity of the discount is not large, and some of them are not discounted, but the consumption enthusiasm of the public is still high.

The author has found that this year's home furnishing market is extremely rich. From the fabric perspective, besides the traditional cotton, silk and coral velvet, many businesses have developed the world's leading three tier thermal insulation technology, which is softer and lighter.

Even some famous underwear brands have developed the style of home furnishing for shaping, and are sought after by young women.

Some businesses have also introduced healthy and environment-friendly bamboo carbon fibers, which are popular among middle-aged and elderly consumers.

Some businesses also provide tailor-made activities to make home furnishing clothes more comfortable.

In addition, due to the broadcast of a domestic animated cartoon, household clothes with pleasant sheep, beautiful sheep and other patterns are also selling hot.

It is reported that this year's first time home furnishing clothes on the stage of China International Fashion Week has become the focus of attention.

From the current trend of home furnishing fashion, it is easy to see that there are endless new ideas in household clothes.

First of all, from the health point of view, this year's home clothes pay more attention to the research and development of products that can synchronize physiological health and mental health. Secondly, home clothes are embodied in creating a warm and harmonious home atmosphere. Once again, it is to enhance personal taste and show the unique charm of lazy personality. Finally, the perfect match of fashion and color has become the trend of home clothes.

And from the author's report on home furnishings, I understand that 2009 new hand-painted home furnishings will also become a historic change in Chinese household clothing industry, and it will cause another cultural and artistic battle.

According to the data, the annual consumption of household clothes in China has exceeded 10 billion yuan and the annual growth rate is over 30%. It has become the fastest growing variety in the clothing industry.

The relevant departments also expect that in the next 5 years, China's underwear market will have 500 billion sales, and the annual growth rate will reach 20%.

In developed countries in Europe and the United States, people have 10 sets of home clothes per year or more, and less than 1 sets of domestic clothing per capita in the mainland market. Therefore, the domestic clothing industry in our country is in the Chaoyang stage, and the domestic clothing enterprises in our country are in the initial stage. They still need to jump out of the positioning or break through the restrictions of regional thinking, get rid of the homogenization of the brand style, and make the brand have distinct personality and style.