Xiu Xiu Net: To Be A Chinese Daymon&Nbsp; Once Been Awarded 20 Million Dollars By Kai Peng Hua Ying.

People all over the world know that.

Who can play the role of Daym on and bring overseas goods to China?

This is the Irish crystal brand ipperar needs to know.

The business consulting company gave ipperar a name.

So, dramatic things happened, "from Hongkong to Shanghai, and then to Beijing, I always left my feet. Ipperar's talent came and chased them all the way down, and they sweaty when they saw me."

Xiu Wen Wang, CEO Ji Wen Hong, said with a smile that "Xiu Xiu" is trying to become China's largest online retailer of international fashion brands. "In this case, the sales volume of this year's network will definitely reach 1 billion, and the proportion of overseas brands will also increase to 60%."

The remnant is king.

Now, overseas designer brands, popular brands like European and American celebrities, and international brands with professional line channels have entered the Chinese market. The enthusiasm of online shopping promotion is no less than that of luxury brands in China.

The opportunity lies in the fact that if a Korean Cowboy brand is to be promoted to China's first tier cities, the marketing budget for magazine TV ads and department stores will be as high as 60 million.

Hou Ling, a senior buyer of Korean goods, told reporters that the trend of change is very fast now. A brand abroad can produce dozens of new versions almost every week, while the supply chain of Chinese traditional retail industry is generally "brand dealers - provincial agents - municipal agents - retailers - customers", and every additional link, the price of goods will be increased by more than 30%.

Arguably, this problem will be solved with the advent of e-commerce.

But three years ago, "we went to negotiate with overseas brands. They would worry that China's e-commerce enterprises" disappeared overnight ", and Chinese consumers again questioned," what is the cheap brand name on the Internet, will it be a fake? "

Ji Wenhong, CEO, told Nandu reporters that the difficulty of taking the lead in the early stage of the show was also a puzzle for all the fashionable B2C websites in China.

However, some websites turn to 3C digital products, and some websites sell only the brands that Chinese people are familiar with, while Xiu Xiu insists on "global sourcing" and relies on the introduction of international fashion products to form the differentiation and characterization of the commodity combination of the show network.

The so-called "leftover is king", three years later, "we are not running after international brands, but international brands are chasing us."

Ji Wenhong laughed.

Buyer + buyout

Most people believe that overseas brands are stronger than Chinese local clothing brands.

As a matter of fact, this is not a mutual recognition between Chinese and Western retailers.

Liu Hui, general manager of Beijing Zhao Yi business consulting firm, told reporters that most of the traditional department stores in China operate in the "two landlord" mode, which regards investment as a major profit, while foreign department stores are mainly buyers, most of which are bought and sold by retailers, and no returns are allowed, but sales of commodities are high.

In fact, the network is also adopted "buy + buyout" international practice.

Ji Wenhong told reporters that the show is now in New York, Losangeles, Paris, London, Italy and other countries and regions to set up 20% of fashion buyer offices. Japanese famous brands such as Japan's Itou Do and Macys Messi will also regularly screen international names for the show, and 80% of overseas products are "buyout" operations.