Brand Technology Brand &Nbsp; Control The Pan Outdoor Market.

What is the prospect of outdoor development? How do the relevant departments of the state think about such a new industry subdivision? In the future, what should Quanzhou's outdoor outdoors do to get out of a way that fits its own development? In view of the above problems, the reporter recently interviewed Pang Xiaozhong, director of the science and technology development center of the Institute of sports science of the State Sports General Administration.

Reporter: now the state has popularized the idea of national fitness.

Pang Xiaozhong: outdoor sports generally refer to mountaineering and extreme sports, which are attended by a small number of professionals.

"Outdoors" is a big concept outdoor sport, it can participate in the whole nation, most of the projects are suitable for the masses.

Although we are a competitive sports country, our national physique is not satisfactory.

Outdoor sports venues are nature, it participates in many people and has good social benefits.

I believe that outdoor sports will become the leading role of the national fitness program, believing that it can promote the development of the national fitness program, and believe that the national fitness campaign will also grow along with outdoor sports.

More and more people will be involved in this sport to form a new trend of national fitness and outdoor sports for all.

Reporter: the competition for popular sports products is fierce. What is the development of outdoor sports products?

Pang Xiaozhong: due to the late start of the national fitness and sporting goods industry in our country, the sports industry is in a period of rapid development.

During this period, there will inevitably be mixed products and fierce competition.

But outdoor sports are in good development. Here are two examples to prove this.

First, with the development of the country, the retail sales of per capita consumer goods in China in 2010 exceeded 10000 yuan, reaching 11 thousand yuan per capita, and the purchasing power of society was strong.

Secondly, in 2010, the sporting goods industry changed slowly for several years, and a strong rebound occurred. This is mainly due to the development of outdoor sporting goods.

Outdoor sporting goods increased by 30.2% over the first half of last year.

According to statistics, the development of the two or three line cities in the outdoor sports market has obviously accelerated.

So we can see the outdoors.

Reporter: as you know, why outdoor sports goods brands can control the market of mass sports goods? What are their advantages?

Pang Xiaozhong: supply and demand is the basic criterion of the market. Whoever can provide quality products for outdoor sports enthusiasts will be favored by consumers.

This is also an important reason why outdoor sports products can control the market of mass sports goods.

As we all know, the brand and core technology of an enterprise are two important bases for the development of an enterprise.

Brand is word of mouth. Consumers can recognize your brand before buying your product so that you can accept your idea.

The core technology is to make use of advanced materials and constantly develop new designs and production processes. The products are designed to meet the requirements of human science.

Therefore, brand and core