Six Great Achievements Yao Ming'S 10 Billion Worth

From an ordinary basketball player to an international sports star who has many fans. Yao Ming It has become the pride of Chinese people. It has infected hundreds of millions of Chinese audiences and won the praise of the world. According to the 2010 Hurun rich list, Yao Ming's worth has reached 1 billion dollars in 2010. Yao Ming's business activities are mainly divided into three categories: first, commercial endorsement; two is investment; three is authorized business, and also the national "Yao brand".
What step by step did Yao Ming take to the world and go to the top? What is the spiritual connotation of the "Yao brand" derived from it? On the occasion of Yao Ming's retirement, Liu Zuke, general manager of the southern consulting agency, has made some comments here to show his appreciation and respect for Yao Ming, and to give some references to Chinese marketers.

First, righteous. brand spirit

Yao Ming has always been very good in life and in the athletic field. He always takes the courage at the critical moment to uphold justice and uphold the noble character of love and help. In this large environment, Yao Ming can adjust himself, adapt to the environment, and achieve no scandal and dedication. All these are inseparable from his spirit of righteousness.

　　 Marketing If a person wants to make some achievements, he will be successful if he has integrity. The sense of responsibility and mission are the embodiment of the spirit of righteousness. The marketing team must bear the company's marketing strategic objectives, and always have the sense of urgency brought by market competition, full of confidence and dedication to contribute to the development and growth of the enterprise. The sense of responsibility and mission of a team stems from the goals of an enterprise, the spirit of an enterprise and the mission of an enterprise. An enterprise must shoulder the social responsibility and have a strong social mission to infect the team and stimulate the sense of responsibility and mission of the team.

Two, the brand spirit of the atmosphere

Yao Ming can take a firm foothold in the arena and rely on what stands in this environment. Because he has a kind of meaningless spirit, he never cares about minor matters and does his own things well, and Yao Ming is broad-minded and imposing. As an athlete, he is very sunny and very friendly. These are inseparable from his spirit of atmosphere.

The so-called personality strength, personality charm is also reflected in the enterprise and brand. The secret of the success of entrepreneurs is that products should be authentic, business should be carried out in a correct way and people should be honest. Of the nine employment standards of IBM, five are related to morality: courage, responsibility, enthusiasm, self motivation, trustworthy and teamwork. Guo Xiwen, director of human resources in IBM Greater China, said: "a person's character is the key. Skills and working methods are all things that can be learned from the day after tomorrow. But morality is the essence of a person, moral character is not good, it is difficult to meet the basic requirements of IBM for employees.

Three, the spirit of solidarity and upward brand.

After Yao Ming entered the NBA, facing the new pressure and new challenges brought by the new environment, he could study hard and improve himself. This not only made him overcome the obstacles of language and culture, but also achieved success in the NBA arena, and also actively displayed his good character in his contacts with the outside world, and tried to unite every comrade in the team and fight against the opponent with a strong will.

The competitive environment of modern marketing is extremely brutal, which requires the marketing team to have a good mentality and positive spirit, unite together and twist it into a rope, and all the strength of the group can achieve a big breakthrough so as to achieve a comprehensive victory. Only when a team has a deep sense of team honor and disgrace can it have strong cohesion and centripetal force. The team members in a team should be loyal to the team, take the overall situation into consideration, take the interests of the team as the center, regardless of personal gains and losses, and have the spirit of dedication, so that a marketing team can truly achieve team work and thus invincible.

Four, good communication brand spirit.

NBA is a competitive arena. Yao Ming, who has a shy Eastern character, can stand on his feet. In addition to his professionalism and dedication, he also has the ability to communicate well. This point, especially when Yao Ming became the spiritual leader of the Chinese national team, the "wolves" in the arena encouraged the Chinese men's basketball team to be stronger. At the same time, Yao Ming, who is good at communicating with his family and members, actively participates in charitable undertakings. He is almost the perfect combination of Chinese and American spirits. These are his good communication skills.

Communication is the prerequisite for good unity. The staff of a unit only have more contacts, more communication, and more mutual understanding and mutual understanding, so that they can have a common language to produce the foundation of cooperation. Communication is the link between people's hearts. In daily work, there are differences between leaders and subordinates in terms of status, language, psychology, cognition, environment and cultural level, all of which may cause certain communication barriers, affect all aspects of the relationship, and cause losses to the work. Therefore, leaders must improve communication skills, master communication skills, and be a good communication leader.

Five, strict brand spirit.

Yao Ming is a well deserved heavyweight superstar. It has great influence not only in Asia, but also in the world. When playing the CBA League in China, Yao Ming showed his humility in addition to his inherent physical condition. He seemed to have no lace news in his playing career. He also had to bear the pressure from outside to play every game and make the Chinese proud of him. He could strictly restrict himself and do his duty well, no matter what he did or whether he played the game. He could do all these things without his strict spirit of self-discipline.

We must have a strong sense of urgency to advocate a highly responsible spirit and cultivate a strict attitude towards ourselves. Sense of hardship is not only an important symbol of highly responsible spirit, but also an internal motivation for strict self disciplined work style. We must always have a conscientious attitude towards the cause of the party and our work. We must not work hard and fail to do well. We need to have tension between ourselves and the rest of the world. We need to be cautious about keeping our feet on the ground. Only in this way can we arouse our love and enthusiasm for our cause and be highly responsible for our work. Only in this way can we truly achieve the goal of "strict with ourselves and out of sight," so that we can truly reflect that "loving the heart and moving the people must be governed by heaven".

Six, the brand spirit of lifting heavy weights.

Yao Ming, like us, is an ordinary person. He has an uncommon glory because he does what we admire. Although many Chinese players go to play basketball in NBA, how many people can remain as a team and become a shining star like Yao Ming? This is due to the ability to easily perform heavy work or deal with difficult problems during the competition.

Paying attention to details is a positive attitude towards life. It is a highly responsible attitude towards people and things. We should take every detail seriously and strive to attach importance to every link so as to achieve the goal of "lifting weight". Most of us, most of the time, are doing minor things, for fear that they will not do well in trivial matters. There are a lot of people around me who disdain to do concrete things, and always blindly believe that "the sky will be great for the people." It is very difficult to know if you can succeed in everything you do in your post. Do not think that the prime minister is better than the village head. Where there is a duty, there are responsibilities, responsibilities and worries. If the force is not as strong as it is, it will not be enough to do so. So, it's important to do every little thing in front of us. The so-called success is to make extraordinary perseverance in the ordinary.

The success of any brand is traceable. In addition to the fine quality of the product itself, there is a unique brand spirit, which is a rare value beyond material. Products have a life cycle, but the spiritual value of brands can be spread for a long time. Although Yao Ming has withdrawn from the international stage of NBA, his influence will always spread on the American continent, and his brand spirit will be passed on to all walks of life.