Elderly Clothing Operators Are Scarce &Nbsp; Old People Worry About Buying Clothes.

As a special social group, the elderly have special needs in clothing, food and shelter. Reporter in Zhengzhou During the visit, it was found that many middle-aged and old people could not easily buy goods that were satisfactory, such as clothing, facing the young and middle-aged people everywhere. clothing Shops, the elderly have little choice.

In a few days, it is "eleven". Many young people in Zhengzhou have chosen to go home to visit their elderly parents in golden week. On the 27 day, in a shopping mall in Huayuan Road, Zhengzhou, Ms. Zhang was asked to buy clothes for her elderly mother. Ms. Chen reluctantly told reporters: "now the clothes in the mall are too new, not suitable for the elderly, or the price is too high and not affordable. It's not easy to buy clothes for the old man. I've run several times. Market There are several streets. "

Zhengzhou 27 square is the main business gathering place, where businesses gather, clothing and daily necessities and other stores abound. But in this ubiquitous shop, products for the elderly are not only of a very small variety and quantity, but also lack of a unified sales market compared with all kinds of women, children and young and middle-aged goods.

In the hundred years of Dehua pedestrian street, a pair of white haired old couples are particularly conspicuous in the crowd. After enquiry, the old man named Deng Guofu was 81 years old. Her husband and Liu Guiying, 76 years old, were her colleagues. Because the weather is getting cooler, the old two are worrying about where to buy the right autumn clothes. "Old people can't afford to buy clothes. We've been doing this for many times. The old man is so particular about buying clothes that he can hardly find a clothing store suitable for the elderly, but his color and style are not good, and the old man does not like it. We walk from the health road to Dehua street, rarely seen suitable. Liu Guiying said.

It is understood that even in large department stores, merchants seldom consider the consumption needs of the elderly group. Only the occasional clothing stores in the middle and old age on the street sell clothing for the elderly, but the colors and styles are monotonous and the choice is small. For this puzzling phenomenon, a shopkeeper who is in charge of middle-aged and elderly clothing believes that the consumption of the elderly is very rational at first. There is no impulse to buy clothes. They will never be so young and young. Old people need to buy something when they really need something. In order to buy one thing, they can sell three goods, or even seven or eight.

The shopkeeper said that the consumption concept of the elderly is relatively backward. Many elderly people are accustomed to thrift and lack of purchasing power. This is also the reason for the relative lack of clothing for the elderly. "No sales, operators will naturally be less." In her view, the industry seems to have huge potential, but the actual operation is not profitable, so few businessmen are involved in this industry.