Why Is The Consumer Market Full Of Temptation?

The first ten years of twenty-first Century have passed. This is the ten year that China and the world have undergone profound changes. 2012 is more likely to be the beginning of a new round of evolution.

As the world's largest footwear producer and largest consumer of footwear, China's footwear industry

In the era of market forces need to be differentiated, there are many kinds of footwear in China, so as to extend and subdivide more and more different concept shoes, so that the development of consumer market competition will become more intense.

From a more professional point of view, shoe companies should implement the strategy of consumer segmentation, and their brand marketing strategy will undoubtedly change accordingly.

As a result, the development strategy of shoe enterprises' marketing is pformed from the original "standard and common" mass market unification strategy to the niche market differentiation strategy of "difference and fine scope".

It is estimated that the consumption market of China's footwear industry will increase by 3 times by 2015.

The trend of shoe differentiation is obvious.

China's consumer groups are increasing rapidly, so the demand for differentiation determines that the current made in China shoes can not meet the needs of high-end consumers, and more Chinese consumers are beginning to focus on high quality and well-developed Italy shoes.

The European footwear industry represented by Italy, Spain and Germany represents the highest level of shoemaking technology and technology in the world.

The shoe making, leather and fur processing plants in these countries are mostly medium and small, and most of them have less than 100 employees.

The label made of "made in Italy" leather means high quality, excellent quality and full range of colors in the eyes of consumers. It is the world's leading fashion shoes.

Italy, which is the leading shoe manufacturer in Europe and the world, produces about 20% of the world's total production, accounting for 65% of the total output value of the EU.

Italy tanning enterprises are international oriented enterprises, and most of them have close cooperation with foreign suppliers and customers.

The Italy shoe industry is unassailable, representing the highest level in the world. Although the leather industry in Italy in the first two years of twenty-first Century faced many problems of competition from all parts of the world, especially the pressure from Asian manufacturers is increasing.

China's footwear industry is gradually improving in design and manufacturing, and with the growth of the consumption market of China's footwear industry.

The sharp increase of China's shoe consumption groups will greatly promote the development of China's footwear market.