PEAK Wants To Move Global Marketing Headquarters To Xiamen.

"PEAK wants to move the global marketing headquarters to Xiamen." Yesterday, the Fujian sporting goods giant PEAK group came to Xiamen to convene the "world order meeting". The managing director of the group, Xu Zhihua, disclosed the news in an exclusive interview with reporters. It is said that at present, the group has planned a 5000 square meter business site in Guanyin Mountain operation center in Xiamen, and plans to relocate the global marketing headquarters to Xiamen within two years. Yesterday, PEAK group invited more than 40 distributors from more than a dozen main countries from Asia, Europe, Oceania and the Americas to promote the global and channel framework of brand building. Xu said PEAK currently has more than 50 distributors at home and abroad, and there are more than 3000 stores in China. It is necessary to build a global marketing headquarters to better manage these channels, and Xiamen is the best choice. In 2010, the completion of the new global marketing headquarters in Xiamen will provide a powerful guarantee for PEAK's global strategy. At the order meeting, PEAK group also announced that it would continue to sponsor the Stankovic cup, which is known as the World Cup Basketball Championship held by the International Basketball Association, and renew its contract with its image spokesperson, the main player of the former Chinese national basketball team and Liu Yudong, the ten year best player of the CBA. "We are based on basketball, but this year we will expand to other fields like football." Xu Zhihua revealed that PEAK's next goal is to become a global sporting goods brand, and enterprises will also transform from the original production wholesale type to the retail management type.