Back Shoes 85Th Anniversary Birthday More Powerful Let Classic Regression

Born in 70 and 80s, the Chinese were almost double handed in their schooldays.

European and American stars wear for more than 30 years, the classic white bottom red stripe shoe has become a new fashion shoe. The changes of the white background red bar, white bottom blue stripe, black bottom red stripe and shoelace color make this kind of classic vulcanized rubber canvas shoes have more choices.

This year is the famous brand of China's time-honored brand. "Hui Li" welcomes the 85th anniversary birthday, coincides with the Mid Autumn Festival and the national day double festival, and the third international brand festival of Beijing Wangfujing commercial street. During the period of the third international brand Festival, a "warrior" warrior sculpture was unveiled in September 18th.

Since its appearance in the 80s of last century, the classic version of Huili has been standing for 30 years.

I think this is because the cultural connotation of force is the foundation.

In the 80s of the last century, the brand of back force has been deeply rooted in the hearts of the people. After the entry into the new century, the demonstration of the foreign stars wears back the classic of the force, and has become a fashionable shoe for the young people in China.

Gui Chenggang said, "a lot of people say that CONVERSE is a domestic product. Actually CONVERSE has come back to China."

The rebound shoes are made of canvas and natural rubber as raw materials, and the rubber is more flexible through the high-temperature vulcanization process, which is different from the cold sticking technology of Nike ADI shoes.

The biggest feature of vulcanized shoes is the use of natural materials instead of petroleum products, which is more energy efficient and emission reduction.

In order to solve the problem of shoes' ventilation and sweat, the shoe industry has been developing and solving the antibacterial and deodorizing materials for vulcanized shoes.

In the past 85 years, the shoe industry is the first domestic shoe brand in China, enjoying the glory of the pioneer of China's sports industry.

Gui Chenggang said that the future development of the shoe industry should be based on vulcanized leisure sports shoes, and constantly expand the train of thought, expand clothing, bags and even sports drinks, sports and cultural related sports products.

"Hui culture" has profound connotation and brand background, and its own vulcanized sports shoes are the most professional.

In order to extend the vitality of the brand, we must try to attract more young people. Besides the development of classic style, all kinds of hand-painted shoes also reflect the trendy of modern fashion.

Now many college students think that Hui Li is the tide card, so we have to do the tide card.

Gui Chenggang said.

70, in 80s as a fashion vane, in the late 90s, Shanghai laborer labor-intensive test turned out. In early 2000, the old shoe industry in Shanghai was closed, and the rubber shoes industry in Shanghai broke down as a whole.

The brand of Huili has been retained, and the shoe company has been established in 2000. It has been very difficult for the next ten years.

During the 2008 Beijing Olympic Games, the political leaders of various countries came to the Beijing sporting goods shopping mall for the return of the return brand sports shoes.

During the 2010 Shanghai World Expo, the flagship store of the shoe industry was opened in the place where the old factory was located.

GUI Cheng Steel said frankly that the shoe industry has grasped the opportunity to develop the Olympic Games and World Expo. "From 2000 to 2008, the output value increased from 100 million to 150 million, increased to 200 million in 2010, and reached 300 million in 2011. This year, it is expected to exceed 500 million, and the goal of rapid development in 12th Five-Year is 1 billion.

If we develop the classification product line of the potential strength, the output value will be more than 1 billion.

Gui Chenggang said.

In the cold winter of the domestic leading sports brand, which encountered inventory pressure, the shoe industry unexpectedly turned out to be in short supply.

Lining has reached tens of billions of dollars, our scale is smaller than them, but the growth rate is very fast. At present, they have not met their problems, but they are in short supply. "

Transformation, positioning and innovation are the key to the development of the national brand in China. Gui Chenggang said: "from production to brand development and marketing, in this part, the pformation of production and processing mode in the external production and marketing mode, after 2008, from wholesale to wholesale to thousands of stores, the pformation of the terminal mode of operation will enable the brand to follow the international and domestic brand operation mode.

The shoe industry has established a three phase orientation for the product structure of "fashion sports, healthy sports and professional sports", which is based on the profound cultural connotation of the force.

Including innovative products such as hand painted shoes, innovation in three phase positioning and brand promotion mode also make the shoe industry shine new brand vitality.

Maybe you still have the power shoes of the student era, or you can buy a pair of classic classics to experience a traditional classic.