Gailes GUESS: Creating Skinny Jeans Overnight Selling Miracles

Founded in 1981, GUESS (Gailes), originally from the cowboy, yearned for the American style of Marciano four brothers from southern France to this free paradise, but ran into the United States. Clothes & Accessories During the depression, however, their first Monroe jeans were sold overnight, so the GUESS brand was formally established.

　　 Brand history

The three brothers, Marciano, Georges, Maurice and Paul, who grew up in a passionate southern area of France, are a brand of Western flavor, European romance and French style. Born in southern France, the Marciano brothers moved to the United States in 70s for their love of American freedom and launched their fashion dreams in California.

In 70s, Clothes & Accessories There is no general direction in design, but even jeans are not fashionable. In 1981, the Marciano brothers launched a three zipper style skinny jeans called Marilyn jean for sale at department store Bloomingdale to prove their new design concept for jeans and turn the jeans that were defined as overalls into fashionable ones.

Within a few hours, the goods were sold out immediately, and Marciano began to build this French feeling. American brand Expansion. And this new development of jeans has also made jeans a fashion representative that is not affected by time.

Under the leadership of Marciano brothers, Maurice and Paul (Georges sold forty Ba Xian shares to Maurice and Paul two brothers in 93 September), Guess's products and sales territory had an ideal development. In terms of products, although Guess is only producing jeans, as it continues to expand, Guess also sells men's and women's fashion, children's wear and swimwear. shoes Shoes, watches, fine accessories, handbags, glasses, perfume, suitcases, etc. In the autumn and winter of two thousand years, Guess launched a series of "Guess Premium", a high-profile jeans for men and women in Italy, which is designed with high quality denim in Europe. In 2003, Guess and Parlux Fragrances Inc. jointly launched the Guess perfume series in a patent way. On the other hand, they showed the sexy and fashionable side of Guess. In addition, in the summer of 2004, Guess launched another sub line brand, Marciano, which launched a more sophisticated fashion accessory line based on Guess's design concept. In addition to the designated Guess flagship store, Marciano has its own specialty store in North America. Guess also opened a special shop for boutique accessories in California in September 2004. It opened more than two stores in the United States in more than a year, and opened nine rooms around the world, including Italy and Lebanon. At present, Guess has sales outlets in more than 70 countries around the world, while Guess stores have more than one hundred stores, and sales counters are more than one thousand.

Guess is not only fashionable and Avantgarde, but also has a younger advertising design. Women's wear Brand, like Sisley, is always full of surprises and amazing. Many famous models are also produced by Guess's print ads, including the Black Pearl Naomi Campbell and Claudia Schiffer, which shows that the print ads of Guess are often enough to impress the models.

GUESS each product series reflects the same and unique aesthetic elements, which is the purpose of GUESS design concept. GUESS has always been committed to promoting the leisure and unique lifestyle of consumers.

　 Today's brand

At present, GUESS has sales outlets in more than 70 countries around the world, while GUESS stores have more than one hundred stores, and sales counters are more than one thousand. GUESS is not only stylish, avantgarde, but also like another young women's brand, Sisley, which is always full of surprises and others. Many famous models are also produced by GUESS's print ads, including the Black Pearl Naomi Campbell and Claudia Schiffer, which shows that the print ads of GUESS are often enough to make models impressive.

In August 2012, UTC connoisseur obtained the exclusive agency rights of GUESS bags in Greater China, making up for the shortage of UTC experts in the women's bag Market [1]. UTC expert owns the Swiss Army knife Wenger (Wenger), Finland high le (Golla), the United States hippocampus (Atlantic), the world's first outdoor luggage brand EC Eagle (Eagle Creek) and so on dozens of well-known international brand bags. UTC bags are rich in style, with drawbar boxes, shoulder bags, shoulder bags, briefcases, computer bags, waist bags, wallets, etc. UTC provides not only luggage for travelers, but also a bag of ideas.