Hai Lan'S Home Men'S Clothes - Men'S Wardrobe Men'S Classic

"Hai Lan's home" is the home of Jiangyin Hai Lan.

A new marketing mode launched by the company in September 2002, which is a nationwide chain operation, unified image and super large men's self-dress purchase mode, has triggered a new round of revolution in China's men's wear market.

The free way of shopping, rich and varied product display, quickly won the welcome of consumers. Hai Lan's home is therefore called "man's Wardrobe".

It has been successfully extended to cities such as Jiangsu, Shanghai, Beijing, Sichuan, Shandong, Henan and Liaoning.

Introduction to the brand of Hai Lan home

The home of Hai Lan is just one in the eyes of ordinary people.

Brand, but in fact, it has surpassed the connotation of traditional clothing brand since its birth. It is also a marketing brand, a service brand, and a chain retail brand.

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"Men's self selected supermarket chains have been rolled out across the country and the market is in good shape. By the end of 2010, chain stores in all parts of the country had been opened to 1300 stores.

The product of Hai Lan home covers the needs of adult males from head to toe, from inside to outside, from winter to summer, from formal dress to

All products, each product has nearly 50 kinds of fabrics and colors to choose from, each size is divided into standard, fat, fat three kinds of body shape, high quality suit products priced at only 480 to 1980 yuan.

"Hai Lan home" men's choice of free, free shopping way, unless you need to serve and ring the bell, professional service personnel come to your side to provide quality and thoughtful service.

"Hai Lan home" not only pioneered the marketing mode of Western-style clothes, but also advocated the marketing concept of "high grade and moderate price".

The product of "Hai Lan home" has experienced the most pure circulation link, directly from the factory to the store, directly giving profits to the consumers, and achieving the brand ideal of "high grade and medium price" perfectly.

Harean's home has hired Mr. David Wu, the Hongkong trump card, as the spokesman of the image, and later hired Yin Xiaotian, who has the reputation of "the four little students in the mainland" as the image spokesman. His youth and healthy "Harean house" men's image ads have been popular in the CCTV news broadcast, weather forecast, evening news, dialogue and other golden programs, which greatly expanded the brand influence.

Market operation - there is no off-season throughout the year.

When Hai Lan's home was just pushed to the market, the suit was the main product, and the slogan was "sea Lan's home, Western-style clothes optional".

Later, through market research, according to market conditions, fashion trends, combined with brand style and cultural tastes of target consumers, Hai Lan's home products increased the proportion of leisure products, enriched the category and style, shortened the product development cycle, and continued to market new products, which stimulated men's clothing purchases.

The slogan of "Hai Lan's home and Western-style clothes" is changed to "Hai Lan's home, men's clothing optional".

In the Chinese market, many men's wear brands only sell in the three seasons of spring and autumn and winter.

Through extensive and in-depth market research and analysis, aiming at the summer market, Hai Lan's home has made bold use of bright colors such as red, yellow, green, orange, purple and blue, and enhanced the functionality of products, and improved the wearability of products.

While launching new products, we have increased the volume of bestsellers, ensuring that the quantity and size of the products are guaranteed, ensuring the sale of each store.

Hai Lan's home has changed the traditional management concept of men's wear, and has made the off-season as a major season.