Wolf 2013 "Dare To Challenge" In Spring And Summer

Last week, famous fashion casual brands in China

In Beijing, Taiyuan, Fujian and other key strategic markets, the family opened a prelude to the 2013 spring and summer challenge.

From the national unified ordering to the regional exhibition order, the order pattern of the war wolf family change is more suitable for the current economic background, and can better support the dealer development.

From the 2012 autumn order this year, the wolf family launched the first round of Hong Kong star Shawn Yue in one fell swoop to the 2012 winter order meeting.

On the one hand, the tension generated by external advertising, on the other hand, is the thrust generated by the internal strength building. Under these factors, the wolf family has achieved steady development, and the terminal channel has broken through thousands of homes, and has become the leading brand of fashion leisure.

 

Break down one by one and make deep penetration zones.

It is reported that the wolf family is divided into 7 stations and 3 line tours, covering the northern part of Beijing, Zhengzhou, Hefei, Taiyuan, Xi'an and other central regions, as well as Fujian headquarters, Guangzhou and other southern regions.

In this regard, the industry generally believes that

The industry is generally in a bad market. Today, the wolf family has divided the whole country into several large areas, one by one deep tillage, and making the region thoroughly. This is undoubtedly a more pragmatic and steady strategy.

Shi Hairong, the chairman of the war wolf family, admitted that the previous orders would be more convening of the national distributor to place a unified order. The purpose of the order was to create more momentum for the dealers.

"Dealers in the first line, the market is directly affected by the quality of distributors, the deep line can not only embody the concern of front-line distributors, but also help us understand the situation in the first tier, timely adjust the strategy according to the local area, and formulate strategies that are more suitable for local regional development."

 

It is understood that the wolf family built business school this year, and launched a large-scale tour training, hire a professional team of dealers, shop managers, supervisors and other personnel training.

The contents of the training include the development of Wolfgang family brand, terminal shop profit model, shop display training, shopping guide and promotion special training, commodity presentation and ordering policy interpretation.

At the same time, the wolf family is not only doing an order tour, but also a regional investment fair.

Shi Hairong said: "although the market of clothing industry is generally not good this year, when the wolf family believes that the worse the market is, the more opportunities for enterprises to seize the opportunity, give full play to their advantages and bend over the road.

Just as this order will be the theme of "dare to challenge", the wolf family is ready to face the challenge.

 

Lock Shawn Yue to start internet marketing

In addition to terminal training, policy support and other marketing work, the Wolfgang family has made great contributions to the brand.

It is reported that in May of this year, the wolf family launched a huge cooperation with the popular movie star Shawn Yue.

This is a major attack made by the wolf family after several years of precipitation and deliberation.

With Shawn Yue's endorsement, the wolf clan has ushered in a deep explosion.

Shawn Yue's endorsement greatly boosted the provincial level.

And the dealer's confidence, "Shawn Yue is the hottest star of Hong Kong", "Chun Jiao and Zhi Ming", "driver" and other films are packed in our local cinema, which shows Shawn Yue's popularity.

Driven by Shawn Yue, although this year's clothing market is generally not good, but the wolf family brand presents a kind of vitality, which gives us a lot of confidence and motivation.

Henan province agent Shi Rong said.

In August of this year, the family of wolves spent tens of millions of dollars on music network, and reached a strategic cooperation with music network, which opened the way of network marketing.

The main contents of strategic cooperation include pre patch advertising, theatre thematic page customization, home page and channel advertising resources.

In the future, in order to further promote this brand appeal, the wolf family will focus on Shawn Yue's endorsement and deepen network marketing.

It is reported that the wolf family not only hired professional team to its official micro-blog, official website comprehensive page upgrades, structure combing, but also with official micro, official website and other platforms to interact with consumers.

"We hope that through some online interactive activities, consumers can truly perceive the brand spirit of" dare to challenge ", thus resonating with consumers.

Shi Hairong said that in the future, Wolfgang family will make full use of the network platform to lock in young and fashionable consumers.