Daphne Continues To Play A Leading Role In Shoe Industry

< p > > a href= "//www.sjfzxm.com/news/index_c.asp" > Daphne < /a > International Holding Co., Ltd. was founded in Hongkong in 1987. It has developed into a diversified business group mainly engaged in R & D, production, processing and sales of shoes. Its business is all over China, Hongkong, Taiwan, Europe and North America.

The long-term goals and business philosophy of Daphne International Holdings Ltd reflect the group's pursuit of excellence, excellence and innovation.

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< p > at the initial stage of the group, the main business was OEM.

After the opening of the two sides of the Taiwan Strait in the late 80s, China began to expand its business in the mainland of China.

In 1990, Daphne entered the mainland's domestic market with its own brand. At present, Daphne has become the most popular brand of women's shoes. It has been sold in the same market for 12 consecutive years.

Not only that, the group is also a major supplier of overseas importers and well-known OEM customers, such as "a href=" //www.sjfzxm.com/news/index_x.asp "women shoes" /a "category", both in the field of export and domestic sales, the group has achieved brilliant achievements.

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< p > at present, China's leather shoes industry is entering a mature stage, and its growth rate will continue to decline.

Under the background of the decline of growth rate, the impact of online shopping sales is better than before. The impact is mainly reflected in the impact of the scarcity of channels and brands, and the impact of different market segments is different.

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< p > the mass consumer market is greatly influenced by online shopping, but Daphne's advantage is still growing.

The market of mass consumer shoe products is larger, but it is also affected by online shopping. It also has a pressure on terminal prices. But because of the low price of the mass consumer market and the low price space, it is expected that the main outcome of the impact is the decline in channel growth.

Daphne has built up the brand / channel and supply chain advantage that the later generation can hardly match in the mass a href= "//www.sjfzxm.com/news/index_s.asp" and the leisure market < /a >, and will continue to maintain the leading position.

The growth rate of Daphne is slowing down, but the shoe brand is the brand of the target customers, which is expected to become the second driving force for growth.

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