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The Outdoor Goods Market Is Booming, And The Traditional Shoe And Clothing Enterprises Are Heading For Competition.

2013/4/11 11:19:00 17

Anta Lining 361 Outdoor Products Traditional Shoes And Clothing.

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 with more and more people like donkey line, < a href= "//www.sjfzxm.com/news/index_x.asp" > self driving tour < /a > outdoor sports, outdoor market has maintained a relatively high growth in recent two years. 
 recently, China's first outdoor Explorer (franchised store) released its performance forecast for the first quarter of this year, and expects net profit of 57 million ~6100 million in the first quarter of this year, an increase of 40%~50% over the same period last year. Its annual report in 2012 also showed that in 2012, the total revenue of the company increased by 46.68% over the same period last year, and net profit increased by 58.91% over the same period last year. 
 > according to the "2012 annual survey report on China outdoor products market" released by the China textile business a href= "//www.sjfzxm.com/news/index_x.asp" > Association < /a > outdoor products branch, in 2012, the total retail sales of outdoor brands in China amounted to 14 billion 500 million yuan, up 34.94% over the same period last year. The total shipment volume of the brand is 7 billion 390 million yuan RMB, with an annual growth rate of 36.1%. In recent years, the annual average growth rate of domestic outdoor industry has exceeded 40%. 
 "outdoor products also belong to the typical Chaoyang (exclusive store) industry." Chongqing far hill outdoor supplies shop, Mr. Wei told the business daily reporter, far away outdoor agency now has more than 40 brand names, annual sales remain in the two digit growth trend. Mr. Wei said that in recent years, the concept of outdoor has not only limited to a small number of professionals such as mountaineers and so on. Ordinary outdoors and donkey enthusiasts also have demand for outdoor products. The extension of product positioning has begun to develop into "outdoor" products, which also widens the sales market of outdoor products. 
The rapid growth of outdoor products market (P) is in sharp contrast to the downturn of traditional clothing enterprises in the past two years. This has also led to the competition of many traditional clothing enterprises. In February of this year, the Shandong Ya Ya clothing group company bought the famous French outdoor brand CIMALP (Xi Marto) for permanent use in China. 
Before P, Lining, Anta and other brands have launched their outdoor products. Last July, Adidas announced in a high-profile manner that it opened the first independent Adidas brand outdoor product store in China. Puma, the world's third largest sports brand, also said that it will focus on outdoor sports products in 2013. 
 China Textile > a href= "//www.sjfzxm.com/news/index_x.asp" > commercial < /a > Association outdoor products branch. In 2012, there were 823 outdoor brands in the domestic market, an increase of 14.78% compared with 717 in 2011, of which 405 were domestic brands, up 18.08% from 343 in 2011. "In 2012, Lining, PEAK, Anta and so on all appeared to decline in performance, and to seize the outdoor market is a new way out for the traditional shoes and clothing enterprises in the situation of slower growth and increasingly fierce competition." Sun Liwu, an analyst of textile and garment industry, said.