Down Jacket In Previous Years, Large Inventory Prices Lower Than Expected

"P > the end of dog days, shopping malls, electricity providers began selling winter clothes, businesses early to buy new products down jacket Market.

It was found that the price of the new a href= "//www.sjfzxm.com/news/index_f.asp" > down jacket < /a > has not risen as expected this year, and some businesses have entered the market at a discount of 1-5.

Insiders said that although the cost of raw materials had risen sharply this year, there was little room for price growth because of the large stock in previous years.

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< p > login Taobao net search with "down jacket", the result is as high as nearly 760 thousand.

The best seller sold 3305 pieces this month.

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"P >, then visited several shopping malls and brand stores near Xidan, and the brand stores hung up cotton jacket and" velvet "products early.

At the Metersbonwe store in Xidan, the model at the door has been put on a cotton suit called "technology velvet".

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< p > for why the early listing of winter clothing, a brand worker said, < a href= "//www.sjfzxm.com/news/index_f.asp" > autumn dress < /a > short sales cycle, plus this year's long summer days, it may not be long before it goes directly to < a href= "http:// www.sjfzxm.com/news/index_f.asp > winter wear" /a "sales period.

So the listing time is earlier.

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< p > prices were affected by avian flu in the first half of the year.

But found that the price of listed down clothing is below 500 yuan, and some discount is as low as 90 percent off.

In a shop called "Yin man", the original price down 1000 yuan down jacket, the discount price is only 360 yuan.

And another "Innel clothing" shop, the original price of 1080 yuan long down jacket, the listing price of only 180 yuan, nearly 90 percent off of the sale.

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< p > industry insiders say that although the impact of bird flu on the cost of down costs does exist, the high backlog in previous years makes it difficult to raise prices.

"New products may not always be produced this year, especially down garments. There are classic items every year. There are stocks in previous years."

For the new product down price is lower than expected, a clothing brand staff said.

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< p > "when the outbreak of avian flu occurs, the down price is almost a day, and many enterprises do not want to sell it immediately."

China's down industry association official said that this is also related to the pricing strategy of enterprises.

Although the cost is rising, if the price is set at a high price and the competitors will lower the price, the market competitiveness will be greatly reduced.

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