Warm Weather, Outdoor Shoes, Beach Landing.

< p > with the gradual warming of the weather, more and more people go out for mountaineering, outing and other outdoor activities. This also brings fire to the outdoor products market.

Yesterday, reporters visited the market to understand that since late March, outdoors clothing, tents, shoulder bags and other outdoor products sales more than usual 2~3.

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< p > < strong > sales of outdoor products surged < /strong > /p >

< p > yesterday, the reporter visited the market and found that with the increase of temperature, the outdoor sales counters and outdoor stores of the shopping mall had recently ushered in the sales peak, and the products such as assault clothing, mountaineering shoes, outdoor hiking shoes and tents were also tagging the hot label.

"Since late March, conventional equipment such as hiking shoes and assault clothing have been selling well, with sales reaching more than 20 orders per day."

Maoye department store outdoor brand counters staff, compared with the off-season in January and February, sales increased by 2~3 at the end of March and early April.

In addition, outdoor brand salesmen such as "Mei Hu", "Tu Tu" and "loth FeSi" also said that the number of customers who bought outdoor products increased by 20% at least, and that they were popular for assault clothing and sunscreen clothes.

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< p > reporter noted that the outdoor products such as tents have become leisure and fashion products in the hearts of the public.

Many consumers said when buying tents, they are mainly used for weekend barbecues and outing.

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< p > < strong > merchants take the opportunity to seize the market < /strong > /p >

< p > reporter saw that in order to compete for the tourist market in the peak season, the major outdoor brands have also launched various promotions and promotions.

Including "Kai Le Shi", "Mei Hu", "Tu Lu" and other brands, some are posted "1.5 times for securities", and some are "full 200 provinces 80 yuan", discount generally in the 6~7 fold, some special clothes, backpacks and so on to as low as 50 percent off.

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< p > Business Daily reporters understand that there are two big promotions in the outdoor products market every year. 4~5 month is mainly about some old style promotions, and the annual 8~9 month is the promotion of the new products.

In addition to taking advantage of price advantage to seize the market, many brands are pushing new products.

For example, the "automatic tent" has been launched in a special brand.

The sales staff of the counter revealed that the new products also tended to meet more market demands in addition to their advantages in pricing.

Take the "automatic tent" as an example. As long as the tent four corners are tiled and the rope is caught at the top of the tent, the tent is opened, and the top of the tent can be put down by gently pressing the tent.

Although the price of ordinary tents in the counter is about 600 yuan, and the new product costs about 1000 yuan, many people feel that it is difficult to choose tents for tents.

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< p > < strong > enterprises gather together < /strong > < /p >

< p > < strong > competition intensifies < /strong > < /p >

< p > according to the investigation of China Textile Association outdoor products branch (COCA), outdoor products will reach 100 billion yuan in the future market.

Min Guangya, a member of the China clothing (10.35, 0.19, 1.87%) association expert advisory group, said that the huge market potential of outdoor products attracted many businessmen to come to the soup. Sports brands including Adidas, Lining, Anta, and 360 degrees have been involved in the field. At present, the competition of outdoor products industry can not be underestimated.

In 2013, outdoor brands in the domestic market had reached 891, an increase of 8.26% over the 823 in 2012.

The market has seen "sales growth slowing down, gross profit decreasing, brand differentiation" and so on.

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