Luxury Brands Promote Global Markup Marketing

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< p > luxury brand new round of global price rise, but due to weak sales, a high degree of attention has aroused the concern of the industry.

According to a press survey, luxury brands such as Chanel, Ferragamo, Cartire and so on have increased their prices in China, with a maximum of 15%.

In the eyes of the industry, luxury brands can only use more crazy prices to maintain the image of brand value increase and make up for the loss of profits.

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< p > reporters visited Cartire Parkson Shopping Center counters yesterday, and Ferragamo Xinguang heaven and earth counters, the responsible person confirmed the rumors of price increases.

Cartire executives said that leather goods had risen in price this Monday, and a leather bag with a price of 19 thousand yuan has risen by more than 2000 yuan, or up to 10.5%.

The head of the Ferragamo counter said that the shoes and scarves sold in the shop had already risen in price, and the increase was not small.

In this round of price increases, Chanel's global price increase has reached 15%, but it has not yet been pmitted to the Chinese market, but this is only a matter of time.

"Generally, luxury brands focus on collective price increases in July and August, but this year's price rises earlier.

In contrast, Louis Vuitton's annual growth is relatively stable, basically in 3%-5%, mainly due to the early entry into China, and the consumers who use the brand are many.

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Less than P, the industry believes that the luxury market is facing a depressed market environment.

Data showed that sales of luxury brands in China increased by only 2% last year, which has remained at around 30% for several years.

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< p > > a href= "//www.sjfzxm.com/news/index_f.asp" > luxury goods < /a > domain expert, Zhou Ting, President of the Institute of wealth quality research, said that the purpose of the price increase of luxury brands is to enhance the impression of consumers.

Reporters found that many previously known as "hard luxury" top brand in the same period discount sale.

For example, Dior, Burberry and other brands sell some products at a low discount of 40 percent off, and Hermes, who never discount, sells 40 percent off in Hangzhou stores.

Analysts believe that luxury brands, while raising prices on the side of "frenzy" and selling goods at a low discount, are creating price differentials in order to attract consumers to panic buying.

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< p > in the industry, it is not unreasonable to use price increases to promote sales.

Compared with the cautious consumption in the first tier market, the invisible rich group carried the banner of luxury consumption in the two or three tier cities.

Although they are small in number, their spending power is considerable.

Moreover, this group of people is still at the initial stage in pursuit of luxury brands. There is a lack of concern about their core concepts, origin and so on. This concept of consumption makes commodity prices the main factor determining the quality of < a href= "//www.sjfzxm.com/news/index_x.asp" > brand < /a >.

However, Zhou Ting said that keeping consumers' brand attractiveness on the basis of continuous price increases is not applicable to some consumers, especially in the emerging market.

She suggests that luxury brands will have a way out of fashion and popular products in the future.

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