Exclusive Interview With EITIE Designer Marcel Marongiu

In France, Italy and China, register the brand of women's clothing synchronously. EITIE It is a fashionable brand that combines French romanticism and exquisite culture. Its European style, fashionable and elegant style, weaving the beautiful dream of urban women, has won the "China top ten women's clothing brand award".

　　 Reporter: for the first time Shenzhen Fashion Week What are your expectations?

EITIE: before I took part in China, I participated in various fashion events in Beijing and Shanghai many times, and compared with Paris and Milan fashion week, I felt very good. Shenzhen is a fashionable capital of China's coastal economic development. Unfortunately, there has been no such grand event, so I am looking forward to it. Now is an information age. Any fashion boom will be the first concern. For example, the ELITE elite global model competition held in Shenzhen in the past two years was held in 2013. In 2013, AI Tai AI was also a major sponsor. With the first experience, I believe it will be more and more wonderful.

　　 Reporter: as a world-renowned Designer Your cooperation with EITIE can last for more than ten years. What do you think of this kind of transnational cooperation?

EITIE: the investors of the company have an international strategic vision. The company has strong strength and steady development, so that it can hold on to me for over ten years. As far as I know, many Chinese enterprises cooperate with foreign designers in 1-2 years. At the same time, while keeping the French elegance, AI still keeps the tailoring for Chinese consumers. This is very good, making our products cost-effective. Many first-line stars have been wearing love.

　　 Reporter: what is the trend of EITIE brand's 2015 autumn and winter?

EITIE: this season, the BlingBling elements between the futurism and the romantic trend have inspired our creative inspiration, and let the BlingBling element put aside the once exaggerated figure of "self conceited", which has been skillfully applied by the designer to create a low-key posture, shining and not kitsch, elegant and exquisite but not too exaggerated. It shows the aesthetic psychology of modern urban women who are increasingly fond of love.

　　 Reporter: what are the suggestions for Shenzhen to build the city card of the international fashion capital?

EITIE: with the strong support of our government, global media and world-renowned enterprises, people from all over the world will pay attention to Shenzhen's fashion capital. Shenzhen is a young and dynamic fashion metropolis. There are such brands as Mass Phil, AI Tai AI and so on. We should organize such a fashion feast and create a unique international fashion capital.