Who Is The Soul That Guides The Development Of Chinese Clothing Brand?

According to WTO statistics, from 2011 to 2013,

153 billion 700 million US dollars, 159 billion 600 million US dollars and 177 billion 400 million US dollars accounted for 36.8%, 37.8% and 38.5% of global garment exports respectively.

This embarrassment undoubtedly causes a headache to practitioners: the cost of manpower and other costs is constantly squeezed by OEM enterprises, which only earn a small profit in processing. Enterprises and designers who aspiring to make their own brands are often led by the fashion trend defined by big brands, so they always have their own unique style and cannot match the international brands.

How does China brand compare with the international brand?

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So what's the inspiration for Chinese clothing to create its own unique style? Liu Shanshan, a well-known fashion designer, pointed out that at present, both the international brand and the design of most brands in China are products of the internationalism style under the Bauhaus design concept, over functioning, over geometric and over freezing.

Westerners have studied this stuff thoroughly.

What they can't study is national things. Therefore, the integration of Chinese style and western modern design concept is the place where Chinese brands can break through.

At the end of the Shenzhen fashion week in late March, Liu Shanshan ingeniously penetrated the design of Chinese ink painting with rich Chinese elements and walked out of the design idea of Bauhaus unexpectedly.

Designers can not only design, but also make platforms.

Designers can not only contribute to the brand of Chinese clothing through design, but also exert greater influence through business mode innovation.

I was in London.

Xie Haiping, a famous designer who has been successful in many times, has created a new model -- the designer integration platform.

He joined the other seven designers in the end of 2014 to create an integrated brand called "one creativity". "We integrate designers and let Chinese designers go out and introduce international designers.

Push their works to the market through online and offline mode.

According to Xie Haiping, at present, this platform has set up thousands of square meters of offline designer integration shop, as the incubator of designers, ordering orders every month, and inviting businesses to purchase.

Next, they will also set up a direct consumer oriented designer shop, which will directly bring designers' works to the terminal market.

"Design is our biggest advantage. We can start doing dozens of designer products at the same time."

Xie Haiping said, "next we will work with design institutes to absorb talented young designers and create a team of ten thousand designers."

Xie Haiping said the "ten thousand designers team" is through their designer platform, for these young students and designer assistants to provide exports, the works to the market, "many students you let him do a lot of goods can not do, but do some single can do very well."

Nowadays, the works of Xie Haiping and Liu Shanshan integrating Chinese culture and modern design have been highly sought after. Chinese elements have become the main colors of fashion week. In the first fashion week of Shenzhen in March, they were highly acclaimed. Xie Haiping's designer integration platform attracted the attention of many designers and buyers, and gradually opened up the road of branding and commercialization.

Designers can contribute to the development of China's own clothing brands, and there will be more, our own brand development will also be better.