Shoemaker Put A Tough Word: Who Will Drop The Chain In The Activity?

In the "good shoes group of Putian", Song Bin, general manager of Si Wei Qi, shouted: "who will drop the chain and destroy the brand image of the Putian on sale?"

Song Bin's speech resonated with all shoe makers. For Song Bin and Putian shoemaker, the timely rain of "China made" is just in time. They can never miss the opportunity to upgrade their own brands and develop healthfully because of any omissions or mistakes.

In order to develop its own brand, sunway sporting goods Co., Ltd. has invested nearly 300 million yuan in the promotion of Si Wei Qi brand. However, in the eyes of vulcanized lovers, the recognition of Si Wei Chi is still far lower than that of CONVERSE, or even later than the show Vance. In order to fill the high cost of brand promotion, at the end of last year, sunway even opened a new path in the original vulcanized shoe production line. The factory's 2/3 production line was used for H&M, ZARA, TOMS, K-7, Looklife, BBC and so on.

At the end of March this year, in the first activity of the Alibaba joint Putian municipal government, a rainbow shoe on Si Wei Qi was put on the marketing page of Taobao and Juhuasuan, and sold nearly 10 thousand pairs in just 4 days, and the "Rainbow shoes" became hot search words. In April 21st, Song Bin again grasped the opportunity of being the first selected brand of "China Quality", relying on the long-term accumulation of top-level brands. Vulcanized shoes Craft and innovative products, pushing the two shoes onto the "China made" page. "This time I transferred the good products from the counter under the line to the line, totally equipped with forty or fifty new and nearly 100 thousand pairs of shoes. I hope that when we mention CONVERSE in the future, we also know that there is a Si Weiqi who is just like him. He said.

The timely rain also solved Voight's problem. As a professional with nearly twenty years of long history Basketball shoes Independent brand, Voight is undoubtedly Putian's longest journey on its own brand, especially at its peak, which has more than 1700 stores in the country. But in recent years, influenced by many factors, the size of Voight stores has been shrinking, and the production capacity has been reduced. Fortunately, this old store quickly realized that it was necessary to transform to the Internet field. But the question is coming again: how to turn it? Is it effective to set up the electricity supplier department alone? How can the old brand get the attention of young people through the new promotion? Alibaba group launched " Made in China After the event, the above-mentioned problems were solved.

Voight chairman Cai Jinhui fast group set up a professional electricity supplier team of 50 people, and plans to expand the team to 300 people in the future. Cai Jinhui also decided that the new products that will be jointly developed with a number of foreign agencies this year will test the water first in the product line of the e-commerce. Under the line of Voight, the entity store should cooperate with the electricity supplier to make the online shopping store, and turn the line into a brand experience museum that conveys the Voight's "national sports and national fitness" concept. "I hope that the young generation who love basketball will love Voight." He added.

Two months ago, hesitant Putian shoe makers who want to continue developing their own brands this year are now participating in the first activity of "China Quality" and have begun to stride forward on the electronic business platform.