AOKANG Learn From: "Five Sense Experience" To Create A New Mode Of Industrial Tourism

In July 14th, after visiting Inamori Kazuo, the "AOKANG group" entered the Japanese Kirin Brewery Company.

Kirin Beer is one of the three largest beer companies in Japan.

Yokohama brewery is the birthplace of Kirin company. It has a history of more than 100 years, and the whole beer village covers an area of 190 thousand square meters.

The first came to the Kirin Brewery Museum in the beer village, and saw all kinds of text materials, historical photos, physical demonstrations, scientific and technological achievements, and product development since the development and evolution of Unicorn in 1907.

Walking out of the museum, through the pparent glass windows on both sides of the channel, we can clearly overlook the whole picture of the beer production workshop, and the clean and tidy workshop environment is no less than that of the star rated hotel.

Here we can see the whole process of beer raw material selection, fermentation, brewing, storage and filtration, packaging and pportation.

Through the passageway and the strong smell of beer, it is a special restaurant in the Kirin Beer village. The voucher can be free to taste the latest beer brewing at all stages.

"Industrial tourism shows the pparency of enterprise production, so that visitors can enter the workshop and operate under the watchful eyes of the public. This requires courage and courage for enterprises."

After visiting the Kirin Brewery, an executive of AOKANG said, "industrial tourism is actually a special kind."

It is an important part of corporate public relations activities and corporate culture construction activities.

For enterprises, we can show the corporate image to the society through industrial tourism. This is the reason why we came here to visit Kirin Beer Company.

"Through Kirin Brewery, we should not only see an enterprise famous for its industrial tourism, but also see how companies tap their own bright spots and create distinctive selling points to attract Japanese and foreign tourists to win the free advertising effect for the company."

Wang Zhentao told reporters: "in addition, we should see that this country, and many excellent enterprises such as Kirin Beer, through bold innovation, make the" money "boundless and broad prospects.

In fact, as early as in 2002, Wenzhou's production Industrial Park was popular with tourists from all over the country because of the characteristics of private enterprises. Since then, AOKANG has embarked on the construction of industrial tourism, and was successfully awarded the "national industrial tourism demonstration base" by the National Tourism Administration in 2005.

Over the years, AOKANG has also divided the visiting area into two exhibition areas: workshop display and corporate culture to welcome visitors.

Visitors can understand the production process and technological value of AOKANG leather shoes from the most intuitive point of view, and even realize the fashionable life concept.

The vivid experience of these industrial tours can enable tourists to absorb AOKANG's brand concept and conduct more extensive public praise.

Spread, and finally achieve brand recognition, and then drive sales.