Gao Hongqing Interpretation Of UNIQLO Net Profit Plunged 55% Why?

Gao Hongqing, managing director of Da Chen ventures, said recently that the era of mass idols and popular brands has passed. The net red economy is a major change in retail logic, and it also indicates the arrival of the era of personalization and branding.

Gao Hongqing judged that China's 2016 hot words must have "net red".

As a professional mature fund, Tatun venture capital does not catch up with the wind and does not follow suit. The investment network red incubator "Hangzhou Ti Su" is carefully considered.

"We will not invest in a single level of net red like Papi sauce. The single net red life cycle is uncertain and investment risk is high. We are more optimistic about different combinations of net red incubators."

Gao Hongqing believes that net red is not a scarce resource. This year, China will generate a lot of net red. The real net red has to play a unique value in a certain field. This kind of net red does not worry about commercialization. For example, there is a net red star Xie Er Begg in the United States, who makes a horror game commentary and receives $12 million a year.

What did the appearance of net red really change? Gao Hongqing said it had brought about three changes.

First, change.

Logic.

From the largest category of electricity suppliers

Look, the emergence of net red has improved the efficiency of supply chain and customer marketing in garment industry.

"From the end of the supply chain, net red as the opinion leader voluntarily recommends the selected clothing styles to fans, and links them to the supply chain manufacturers with high sensitivity to the fashion trend, which improves the production efficiency of the supply chain and alleviates the problems of high inventory and slow capital turnover.

At the same time, with the help of massive flow of social platforms, net red has greatly relieved the problem of low efficiency of brand promotion.

Second, to achieve the pfer of centralized search electric business to mobile buyer social networking business.

"The demand for consumers in the future will become more personalized and fragmented, and the flow of centralised search providers will become more and more expensive. It is foreseeable that social traffic will become an increasingly important source of traffic, and the net red economy will gain considerable development in the future."

Third, net red has changed the traditional mode of star training.

Thanks to the advantages of mobile Internet, it has directly skipped the traditional mode of star training, as well as the long growth time, rapidly crushed the traditional fame and gold absorption mechanism, and changed the ecological chain of many industries.

"Net red" and "Star" are two different species. Stars are looked up to, but net red is the same as fans.

Star fans include gossip powder, passerby powder and black powder. I think fans of red net are true love, and their fans are directly proportional to their cash flow ability.

In addition, Gao Hongqing believes that the essence of the net red and red fire is the rise of the individual brand.

"After 90's 95, gradually step onto the stage of the consumer stage, from buying goods to buying brands, to buying personality.

In the past, sales might be more cost-effective. In the future, people are bigger than all organizations, and there is no temperature without personalized brands without life. "

Because of this, Gao Hongqing said that if the mass brand underestimates the speed of consumers' change, sales will drop if no change is made, and even the brand may disappear.

"Japan's UNIQLO 2016 net profit plunged 55% in the first half of the year, the worst in five years.

P & G's share in the Chinese market dropped from 15.2% to 12.7% from 2014 to 2009, all because they underestimated the process of consumption upgrading.

It is understood that Tatin venture has been established for 16 years, focusing on TMT, consumer services, health care, energy conservation, environmental protection, intelligent manufacturing, cultural media and other directions. This year will focus on Internet home decoration, Internet insurance, intelligent travel technology driven companies.