Policy Push Forward: Textile And Footwear Industry Promotes Value Chain

A number of opinions on promoting the development and innovation of processing trade, issued in January 18th, clearly put forward that we should continue to develop textile, clothing, footwear and other traditional labor-intensive processing trade industries, consolidate traditional advantages and support enterprises at the same time.

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Analysts pointed out that at present, the economic environment at home and abroad is facing challenges and the form of industry management is not good enough. The next invention of "opinion" has confirmed the direction of the industry policy. Appropriate policy support will help to provide a more suitable environment for the pformation and upgrading of enterprises.

International capacity cooperation

In recent years, influenced by many factors such as the rising cost of production factors, processing trade has been squeezed by both developed and developing countries in the textile and garment industry.

For the innovation and development of processing trade, the opinion put forward the idea of extending the industrial chain, enhancing the status of processing trade in the global value chain, giving full play to the demonstration and leading role of coastal areas, promoting pformation and upgrading, improving quality and efficiency, supporting the inland border areas to undertake industrial gradient pfer, promoting regional coordinated development, guiding enterprises to carry out international production capacity cooperation in an orderly way, and coordinating two resources in two domestic and international markets.

"Opinions" clearly pointed out that it will continue to develop.

The traditional labor intensive processing trade industry, such as footwear, furniture, plastic products and toys, consolidate traditional advantages.

Support enterprises to strengthen technological research and development and equipment pformation, enhance the technological content and added value of products, and enhance the core competitiveness of enterprises.

In addition, the opinions put forward that the layout of processing trade overseas cooperation will be planned to guide overseas cooperation in building materials, chemical industry, nonferrous metals, light industry, textile and food industries.

Analysts pointed out that processing trade is mainly based on simple processing and assembly, most of which are at the bottom of the added value of the industry, with low profit margins.

The introduction of the "opinions" will help speed up the shift of coastal processing trade to inland border areas, support the pfer of industries in the inland border areas, and guide enterprises to conduct international production capacity in an orderly manner.

Strengthening enterprise brand building

In addition to industrial upgrading and "going out", brand building has also been specially proposed.

"Opinions" pointed out that the promotion of processing trade enterprises from simple OEM (OEM) to the ODM (Design) and private brand (OBM) development.

Support enterprises to create and buy brands, expand marketing channels, from passive orders to active marketing.

Conform to the new opportunities brought by the development of the Internet, and achieve the rising value chain.

Gao Yong, Deputy Secretary General of China Textile Industry Federation, said recently that the Ministry of industry and commerce is formulating the three year plan of "three products", that is, increasing varieties, creating brands and improving quality.

Important measures for the development of the consumer goods industry under the overall arrangement.

Among them, the textile and garment industry has been increasing varieties and increasing quality for many years.

At present, the biggest short board is brand.

Under the promotion of the "three products" action plan, the varieties, quality and brand of textile and garment industry will make great progress.