Chengdu'S Retail Industry Accelerates The Layout Of Emerging Markets

Recently, CBRE, a commercial real estate service and investment agency, released the review and outlook of the Chengdu real estate market in the second quarter of 2016. The report shows that with the general decline in department stores, perfume, cosmetics, personal care,

Jewelry and so on.

The business of setting up counters is out of market traffic.

Image considerations have accelerated the opening of independent stores in shopping centres.

Chengdu's retail property market will accelerate its layout in the outskirts.

In the future, Longquan Xincheng Yuyue Plaza, Wenjiang Xinguang heaven and earth, Pixian heavy Bai Han Zheng square and other projects are expected to open and promote the development of emerging markets.

Appliances and 3C brands are keen on shopping centers.

In the past, many electrical appliances and 3C brands appeared in the home appliance stores, and the opening of shops in the shopping center became more and more normalized.

Xgimi opened in raffles, millet home in Chengdu's first shopping center, settled in Silverstone square, and apple, Microsoft, Samsung and other brand licensing stores were stationed in shopping centers earlier.

From parent offices, education, training and other studios from office buildings to shopping centers, it helps the shopping centers to expand more diverse consumer groups.

There are at least 3 dance studios in the quarter, respectively, in the case of renhang landmark, Shihao Plaza and sunshine Xinye shopping center.

The joy song has increased the proportion of entertainment and experience formats after the rental of Huarun Wanjia and tommyhilfiger and other clothing brands, and has introduced the fantasy of Yong Wang Molly.

Zhu Jianhui, director of the research department of West China, said: "the commercial market in Chengdu has gradually entered the mature stage. Foreign developers and operators have settled in Chengdu to bring international business experience to the local market, and at the same time, they have accelerated the survival of the fittest.

The brand with new form and unique selling points is more popular, while the large area experience, entertainment format and main store are the breakthrough for investment promotion.

Incense brand to accelerate the establishment of independent stores

With the decline of department stores' attractiveness, the trend of incense brands to accelerate the opening of independent stores in shopping centers is more and more obvious, especially the landmark projects to enhance brand image.

According to incomplete statistics, in the two quarter alone, roger&gallet, southwest first store and MTM, snow show (sul-whasoo) and other brands were stationed in oceanic Taigu, and Kiehl s was also opened in ifs.

Dress, as one of the largest retail outlets in the traditional retail market, most chain brands recently focus on integrating store resources and become more cautious on site selection.

Take the fast fashion brand as an example, its expansion rate has slowed down in the current quarter, but it is still favored by shopping centers.

In the quarter, UNIQLO added two new stores in Ocean Pacific and ifs respectively. Among them, the location of Ocean Pacific Taigi new store is complementary to the neighboring IFS shops, showing the favor of international brands to the core business circle landmark projects.

"Not long ago, the Hualian Commercial department store, which has been in Jianshe Road business circle for 22 years, shut down."

Zhu Jianhui told the Sichuan Daily: "but there are many shopping centers opened during the same period."

It is reported that in the quarter, the retail property market in Chengdu increased by more than 190 thousand square meters, located in Pixian's Shu Da Wanda Plaza and people's South Road plate.

In the next 6 months, Qingyang Wanda Plaza, Shuangliu Wanda Plaza, and Yuyue New Town Plaza are expected to open.

Chengdu's commercial market is expanding rapidly to the surrounding areas and the surrounding suburbs, becoming the focus of commercial real estate developers.

In the next 4 years, the suburban areas such as Shuangliu, Pixian, Wenjiang and Longquanyi will have a centralized supply.

Shopping malls, entertainment and experience shopping centers will become the key types of future market supply.

Electricity supplier demand heat logistics storage market

It is worth noting that the rapid growth of online retailing has led to continuous improvement in the storage demand of e-commerce enterprises.

According to the introduction, this quarter, Tmall supermarket moved out of the Longquan logistics center due to the growth of business volume and extended to 60 thousand square meters. This is also the third expansion of Tmall supermarket in Chengdu. Compared to the beginning of Chengdu, it expanded several times in one year.

In addition, along with the rise of self operated e-commerce, the online retail businesses relying on the electronic business platform have gradually grown and expanded, and the demand for self storage has begun to increase.

In the first half of the year, an e-commerce brand leased 9000 square meters in Xinjin logistics center.

You Pengwei, deputy director of the consultancy and paction service industry and Property Department of West China, said: "rookie network and Tmall supermarket have added a large number of new lease in the current quarter, further consolidating the core position of Chengdu in the west of e-commerce warehouse logistics market. At the same time, it is worth noting that e-commerce providers began to set up their own regional distribution centers, build their own logistics system and accept high standard library products, which will be the future business trend of some electric business operators and potential high library users."