It Is Hard To Distinguish Between True And False. This Domestic Platform Uses Block Chain Technology To Identify Sneakers.

In the two level market of sports shoes, the authenticity of products is the core of value and the most difficult part to guarantee.

Whether in the well-known online platforms such as StockX and GOAT, or the few trading websites in China, they usually serve as the appraisal institutions in the shoes trading, which are provided by the platform's own appraisers for trading products, or according to the product pictures uploaded spontaneously by users.

Recently, a domestic shoe trading platform called UFO has had some different practices.

UFO is the two level trading platform of the sports shoes set up in 2018, which is the domestic trend electronic business platform YOHO! BUY.

Like other platforms, buyers can search for shoes that they want on the UFO. After the order is sent, the seller sends products to UFO. After being identified as true, the product is delivered to the buyer by UFO.

According to the UFO official introduction, all sports shoes sold on the UFO platform are identified by professional appraisers with qualification certificates, and through the open inspection in the field, they are contacted with the physical objects.

And the identification process is all recorded through video.

In early 2019, UFO and Hangzhou's public chain technology (Trust Computing) Company Ultrain super brain time and space cooperation, the use of block chain to improve the safety of the game shoes fidelity.

After a pair of sneakers are identified as genuine, information including goods, hands, authenticity and so on will be classified and kept in the public chain of Ultrain.

Upload from UFO to Ultrain block chain platform, save all Jian Zhen information and make it public and inquire.

Each pair of shoes identified by UFO will be placed on the NFC RF chip on the label and record the authenticity information and identification video of the shoes.

Consumers can get the identification information and identification process records through the RF chip on the App scanning label.

Authenticated information can be stored and retrieved permanently.

After the block chain technology is used to save the real information, a pair of sneakers will be omitted when they are re trading in the future.

The buyer only needs to scan the NFC chip to get the Jian Zhen record of his previous sneakers on UFO.

Because there are a large number of personal sellers and no official website certification businesses in the second-hand shoes trading, there are a large number of fake products in the trading products, and the increasingly sophisticated imitation technology also increases the difficulty of identifying the shoes.

Many buyers buy sneakers on a platform, but also go to other or even more platforms to carry out the two identification.

At the beginning of the year, the news of APP on suspicion of selling fake tickets appeared on micro-blog's hot search list.

According to a report in the Securities Daily at that time, the products sold by the sneakers identification and trading platform App were repeatedly complained of counterfeit goods, and the netizens were identified as genuine sneakers bought on drugs, and then identified on the community "get" of another trend sports equipment. The result was false.

The high degree of dissemination of this topic also reflects the current situation of domestic shoe trading industry. This situation also drives many Chinese shoe lovers to move to foreign shoe trading platforms to scour goods.

According to industry media Footwear News, Chinese buyers on Stock X reached 15% of the total users.

The sales volume contributed by these users to StockX every day is a business that the domestic trading platform envied and could win.

Ensuring the quality of products is the most important step to acquire and retain consumers.

This needs to act as an intermediary trading platform, from the seller qualification audit, product identification technology, expertise professionals, information recording and preservation, buyers after-sales communication services to strengthen all aspects.

The introduction of block chain technology may be an important step forward for the industry.